Quote Walk-in Wednesdays! Where for $100 you can get one of the spectacular Walken Movie quotes David has on hand or even a small line portrait of the man himself, Christopher Walken! He will be unveiling a new quote every week. But here at Tattoos Deluxe I have a fever for my clients and the only prescription is MORE COWBELL!!!! So if you Walk-in Wednesday with your favorite quote already tattoo ready he will give you the same great price of $100.
Walk-in Wednesday will be held on Wednesday at Tattoos Deluxe only from 6pm-11pm. David James will be your tattoo artist and point of contact. Clients Walk-in quotes must be within 2-3 sentences, font desired, and quote arranged. Meaning your quote is ready to be scanned and tattooed. NO APPOINTMENT NESSARY!!!!
This week Greg, David, and CBass will be attending the National Tattoo Association’s 36th Annual World National Tattoo Convention. National Tattoo Association was started in 1976. They determined that conventions every year were the best way to promote tattooing and nothing else. What better way to promote then with CONTESTS! NTA decided that the contest would be best to be judged by all attending. So they began to have conventions every year and do not plan to stop. Our guys have already arrived in Orlando, FL for this 5-day event! They will be tattooing from April 22nd to April 27th. If you are in the area make sure to swing by the DoubleTree at SeaWorld to get some ink by these amazing tattoo artists. There are also other events that can be really enjoyable for anyone attending. You can see the schedule and more information about the event at http://www.nationaltattooassociation.com/convention.html.
Here is this weeks Tattoo Artist Spotlight of David James, which was written by David himself! Enjoy!
I came into tattooing at a different time. My beginning has been reset many times. It’s been a metaphor, repeating and ever reminding me that you must learn to crawl before you can learn to walk. I grew up in a tattoo shop, spent countless hours watching, and listening. From an early age I’ve been spoon fed advice. In nature of the Master and Apprentice, I have progressed, regressed, and well a few times had to just start over. Sometimes it can be hard to learn to do something like tattooing and to able to do it to the best of your ability. This is my story, here are some of my thoughts and experiences. These things have motivated me to try my best and put my heart and soul into the legacy that is David James Tattooing.
It was 1987…. The Sunset Strip was a different place than it is today, and I am Seven years old hanging out with my tattoo artist dad. I remember one night this woman came in wearing Daisy Duke style cut off overalls. As she was looking around she asked questions about getting a rose tattoo. When she was asked where she wanted to put this little rose, her answer was to unbuckle and drop her shorts down to her cowboy boots and point. I was astounded, I drew a conclusion, instead of drawing little cartoon wars on paper I should draw that little rose. I remember getting into trouble in school for throwing the pencil and screaming, “Fuck this handwriting Bullshit.” I was struggling, like in geometry, I didn’t feel it had any practical use in my life. After the parent conference my dad rolled up his shirtsleeve and showed me my name that was tattooed on his arm. He then explained to me that people pay him hundreds of dollars to hand write the names of their loved ones. He also impressed upon me that anything can be done with practice, hard work and a good investment of time.
By 1989 the National Tattoo Convention was in Anaheim, CA. I still only knew that my dad tattooed for a living and that Disneyland was just across the street, I was having way more fun at this convention. The Hyatt hotel was completely packed with tattooing and tattoo people. Even though there were many artists with their families I felt like I was the only kid, like the original Vegas, it was an adult thing. I remember that it was so packed the hotel ran out of food. I watched this guy get his camera smashed and picked up off his feet and thrown out because he did not ask to take a photo of a tattoo. As I sat in the audience watching the judging for the best overall male tattoo competition I took notice that this one person stood out, his tattoos were more of a suit he was wearing. I asked my step mom why the color was so bright and she said, “Ya know, your dad is a really good tattoo artist.” That was Gary Stuer; he was a Marine and a Kung Fu master. He’d even given me a couple Kung Fu lessons. The images he had tattooed on him told a story with a Crane, monkey, snake, tiger, and an awesome Yip Kai man.
As a few more years passed, I discovered Ice Hockey. I had also moved away from my dad to a place where tattooing was rather frowned upon. So much so that when some man came into my 6th grade class to speak about gangs and drugs (Ala scared straight ) he took his shirt off to reveal all these tattoos that were obvious to everyone that he must have been an ex Cholo Gang Banger. His message to us was that we did not want to look or end up like him. Suddenly he got in my face because I contradicted him when I said that the tattoos did not make him a Cholo his Choice to get Cholo Tattoos made him look the part. I was punished because even the principal refused to understand that very concept that I was trying to explain.
When I moved back with my dad. Hockey was all I was really interested in. I had developed a more warrior code way of thinking. My Dad had taught me how to make Tattoo needles, it was part of my black and white means to an end. I made needles he bought me skates. Come to think of it, at that time the only real creativity I expressed was in my writing. High School as we all know is a cruel rat race of alliances, you make choices to be with clicks and have to tune your way of thinking. I ended up in Honors classes with a give up attitude fueled by any criticism, though I aced my classes.
As I was about to graduate, I had no real idea what I wanted to do. Since I have a good knack to teach what I have learned I decided to become a teacher. College however was finically out of reach and I was not willing to go in debt like the rest of my graduating class. My Friends suggested an apprenticeship in tattooing. In 1998 you could tattoo an armband in an hour and make a whole days pay. Sounded just right plus the schedule was flexible enough to work and go to school. I started my apprenticeship right out of High School.
When I started tattooing at that time there were no “artists” trying to ignite the industry with their individualized changes. Nobody believed they were the second coming of Christ because they redesigned a Tasmanian devil. There was an understanding that a tattoo, at the very least, was hanging in the shop. It was called Flash and when people came into the shop that is where they picked their tattoo. People wanting custom tattoos went to custom shops with artist specializing in what they were looking for and were willing to pay for the artist’s specialty. Sometimes you had to educate someone on the reality of their idea. The artwork from a CD cover with sperm swimming through space inside an eyeball iris that was originally a oil painting on 4×8 canvas could not be duplicated as a tattoo, even if you were a body builder with 28 inch biceps it couldn’t hold that kind of detail in a tattoo. It would basically turn out to be three pounds of crap stuffed into a two-pound bag.
After my apprenticeship, I worked for my uncle Tenn. Dave at the original West Coast Tattoo. It was located in Downtown Los Angeles on 5th and Main Street (the nickel). Commercial tattooing at its finest, you tattooed a name on someone Monday and covered it up on Friday. Once I did a name on a guy’s arm and 45 minutes later he came back to cover it up with a rose. I also did a tour in East LA on Whittier Blvd. In East LA the tattooing looked like it was always hand drawn by an inmate on letter paper and all I had to do was reproduce it 90% of the time. I had confidence in knowing that I was going to make it a better tattoo just cause I had better tools to work with (like a shader needle) When my dad asked if I liked doing them gangster Cholo tattoos I replied yeah just because they were so easy for me to reproduce. The prices were cheap then so no one ever complained. I was working seven days a week at either shop. My Uncle had me getting supplies and trusted me with the money. It made me feel like I was getting experience being a shop manager. I felt that I was paying my dues by working these shops which for me was just the start. I was feeling that my dedication had made me ready for a move to where I really wanted to be.
In late 1999 I got hired at Sunset Strip Tattoo. Cliff Raven, one of the great masters of western style Japanese Tattooing, founded sunset Strip Tattoo. Robert Benedetti now owns the shop. I was working there at the time with Michael Lures, Eric Blair and Greg James. The name Sunset Strip at that time was synonymous with world-wide reputation for great tattooing and fair pricing for the work to be done. The shop was a custom tattoo studio and they also did walk-ins. The hourly rate was $100 an hour.
In late 2000 Sunset Strip Tattoo had lost their lease and had to relocate. Between the move and an overall crash in business it became a dark time for me. I was not happy with the way tattooing was changing. Everyone had a friend who tattooed, so things that were a staple in tattooing, like old English lettering, nautical stars roses, butterflies, and your average tattoo, got devalued. This was the bread and butter for tattooers. A lot of Scratchers were opening up shops all around us and it was becoming harder to make a living. The pie was getting cut up smaller and smaller. Doing good craft just wasn’t enough. The professionalism of the tattoo experience was replaced with time and money compromises.
I decided to stop tattooing for a wile to make a living as a parts salesman for a Mercedes Benz Dealer. I then started tattooing for myself only wanting to do what I wanted to do with tattooing and only on my friends and people that I was interested in tattooing. If I was not interested I did not do it. I was talking to Robert Benedetti, the owner of Sunset Strip Tattoo who is a great friend and mentor, about what I was doing with tattooing. He decided to give me the opportunity to tattoo out of his shop again. This made it more professional for me and I didn’t want to be some scratcher working out of the house or somewhere.
The years ticked off and I continued to grow and became better at accepting the changes in the industry. My dad would take the time and draw with me, which helped hone my craftsmanship. I was having a full life and being a part time tattooer. I continued to be very interested in tattooing and I was waiting to find what would really motivate me to take it to another level. When my little sister turned 18 she wanted to get her first tattoo, which is when I had to really look in the mirror and ask if I was up for the challenge. Tattooing her and putting the time and effort to produce the best I could, enabled me to face the hurtles of my passion to create and bring my tattoos to life.
In October of 2012, I started tattooing full time at Tattoos Deluxe. My dad, Greg James, bought Subculture Tattoo from his friend Eric Blair and after making the shop his own has renamed: Tattoos Deluxe.
I have had to accept that there is a lot riding on each and every tattoo because of the Internet, social media and the diversity of human opinion. My gratification is that my clients will be pleased and that they will be happy to give me their hard earned money in exchange for my service. Also that they will carry it with them for the rest of there lives. It all starts with your ideas and the importance of understanding of what that is to be your tattoo. Although times change the only thing that stays the same is what makes a good tattoo. I always try to inform my clients of what can and should be done for a tattoo to be successful. I never want to compromise my work.